For three generations now, like his uncle Peppino and his grandfather before him, Francesco has been living among the descendants of the land and the centuries-old olive trees immersed in the magic of aworld-ruling the cycle of the rural life. Peppino represents the past, with all his wealth of experience and tradition; Francesco represents the future, driven by the experience of his family, the desire for innovation and the passion for quality and beauty. The continuous research on raw materials, the enhancement of the locally harvested olive varieties and the fancy dress inspired by the local tiles shaped a treasure chest preserving His Majesty the Extra Virgin Olive Oil.

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